I don't really understand why they focussed on the crappy camera movement, but any one who promotes film is OK by me.
http://www.nytimes.com/2012/05/31/technology/personaltech/film-photographys-revival-in-a-digital-world.html
http://www.nytimes.com/2012/05/31/technology/personaltech/film-photographys-revival-in-a-digital-world.html